If you go to a cosmetic shop to purchase creams, what you would get are different collections from diverse manufacturers. Almost every day, we hear of new types of creams being introduced into the market by some new and upcoming brands.
What can really contribute to the success of these new brands is the type and style of their packaging. Many cosmetic manufacturers who knows the importance of having good quality packaging have decided to take the bull by the horn by making some changes to their cream boxes. Some may even go as far as customizing these boxes, by adding features that would make them extremely different and unique to their brands.
Custom boxes allow you to stand out during the holiday season. If you're receiving hundreds of gifts there is a good chance that yours won't be seen as unique or acknowledged as being 'yours.' Custom boxes can assist with this, provided that the customized portion is exclusive to the individual.
If the custom part of your customized box is merely a matter of copying an existing design that is commonplace for your specific package there will be no changes whatsoever, and it will appear as if you never utilized a custom box at all in the first place.
The most important thing to keep in mind when designing customized boxes: to stand out the boxes must be distinctive. If the custom box you create isn't unique or at minimum, distinctive then it's not worthy of the time and effort.