How Digital Marketing Came Into Existence

Marketing has been an important aspect from the times unknown, the demand and supply of the items made the exchange of resources as a necessity. Soon after the invention of computers, the changes like storing huge data could be seen as the memory capacity was increased.

Then the idea of connecting with the world digitally was widely accepted as storing the information about the next person became easy. As it was the year 1986 when the first database software was introduced, essentially to propose an evident change in the business world.

The very first search engine 'Archie' was developed as a project by a group of students at McGill University School of Computer and Science. It was back in 1987 when the requirement of connecting the school to the internet was to be met and that was the time when a Telnet protocol was used for the login and search purpose.

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Sear products were promoted by the Prodigy in the 1980s' but could not succeed well in the first attempt and Global Network Navigator won the race by selling the first clickable web ad in 1993. Along with web ads, GNN was also successful in becoming the first commercial website.

Around May 1994 online marketing was enhanced leaving behind the traditional practices. There were many upgrades that took place during that time, and in July 1995 the first central Ad server was released by Focalink Communications. The centralized ad server made it possible to manage and track the online ads.

Meanwhile, the market saw a great change when the search engine 'Yahoo' was founded in January 1994; its founders Jerry Yang and David Filo were glad at the time of its incorporation on March 2, 1995.

The year 1996 saw minute, but important changes like the launch of different search engines, namely: HotBot, LookSmart, Alexa. Social media earned attention with the first social media site ''. Year 1998 was a turnaround point for the world, as encouraged by the supervisor, Terry Winogard; Larry Page and Sergery Brin gave birth to 'Google'.